By 2021, the average person will spend 100 minutes each day watching online videos. In 2019, the average person already spends 84 minutes watching online videos. If you are looking for the best marketing plan, you need to include videos in some way.
Video content allows you to connect with clients and build relationships. Because of their interactive, captivating nature, they are more effective than typical image or text-based ads at getting someone to buy from you. Through a promotional video or social media videos, you can grow your business and bring leads into your sales funnel.
Why Videos Are Effective Marketing Tools
There is a wide range of reasons why videos are one of the most effective marketing methods available today. As the old business adage goes: “You have to be where your customers are.”
If your customers are online and watching videos, then your company needs to have marketing videos and a presence where your prospective clients can see them.
Video marketing allows you to grow your business in the following ways:
- Video can complement your current strategies.
- You can build trust with your customers.
- Customers are more likely to buy from you after watching a video.
- Marketers who used video saw a 49 percent year-over-year revenue growth over marketers who didn’t.
- People prefer videos over newsletters, emails, and blog posts.
- Videos increase the time people spend on your page, which boosts your search engine ranking.
- You can increase your click-through rate and conversion rate.
- Video users enjoy more backlinks than non-users.
- Social media videos get 1,200 percent more shares than texts and images combined.
These aren’t the only reasons to invest in videos anymore. Right now, many people are stuck at home and aren’t able to go to work. Since they have a lot of free time on their hands, they are online watching videos.
Since the social situation has changed, people are spending more time on Facebook, Instagram, YouTube, and other social media sites than before. If you want your business to reach these consumers, you need to have a video marketing strategy in place.
Put Your Marketing Strategy into Motion for a Bargain Price
While a lot of people are online at the moment, consumer spending levels aren’t as high as they were. This means Google, Facebook, and social media advertisements are going to have a lower price per impression than they did before. If you want to build brand awareness, trust, and customer relationships, you can implement your strategy for a comparatively low price right now.
Some companies are choosing to wait on the sidelines to see what happens, but these businesses are going to miss out. Brand and product awareness is important for turning prospects into leads and building customer relationships. You can achieve both of these goals at a lower cost right now than you’ll be able to in the future.
More importantly, your business has to continue its operations no matter what craziness is going on in the world. A well-placed video ad can help you attract new clients and replace any lost revenue. The return on your investment might not pay off immediately, but it will be effective for your future.
Video marketing is one of the most effective forms of marketing. A video on your landing page can boost your conversion rate by 80% or more. Over 55 percent of people watch at least one marketing video each day.
Your company can create tv commercials, product demo videos, videos for YouTube ads, staff training videos, and internal videos. You can also use internal videos, social media videos, and others to reactivate your clients. Once you know what your marketing goals are, make videos a part of them.
Videos Can Help You Reach Your Company’s Goals
By using video marketing, you can reach out to new prospects, build client relationships, and turn existing clients into repeat customers. Right now, the cost of using video marketing is a great, affordable advertising option. It is now possible to boost your brand awareness and revenue on a lower budget.