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Welcome to Top Notch Cinema, Your Product Video Production Company
Your product deserves more than a static photo and a bullet list. Top Notch Cinema is a product video production company based in New York City, and we build product videos that show shoppers exactly why your product is worth buying. Whether that video lives on your website, an Amazon listing, or a paid social ad, our team handles the entire process: product photography and videography, product demo video production, lifestyle content, and Amazon-ready product videos for ecommerce and retail brands.
We've produced product videos for brands like Crayola, KitchenAid, Farberware, and Sabatier, and we bring that same level of craft to growing ecommerce businesses launching their first product line. Unlike a generalist video agency that treats product work as an afterthought, we're a product video company built specifically around this kind of shoot, from a single hero product video to a full catalog. Based in New York City, we film on location, whether that's a location we scout, a location you provide, or product samples you ship directly to us. Need product video production across multiple cities or retail locations? Our national video production team handles multi-market campaigns at scale.
Why Brands Choose Top Notch Cinema as Their Product Video Production Company
Picking a product video production company is picking a partner for your product launches, not just a single project. Unlike a broad product video agency that spreads its attention across every video type imaginable, product video work is a core part of what we do. Here is what our clients get when they work with Top Notch Cinema.
One Team, Every Platform: From a website hero video to an Amazon listing, a paid ad, or a social clip, our product videography and product video services cover every channel your product needs to sell.
A Dedicated Product Videographer for Every Shoot: Every project is led by an experienced product videographer who specializes in this exact type of work, not a generalist splitting time across corporate videos, events, and product shoots.
A Decade of Product Video Experience: We have produced thousands of product videos for brands big and small, which means our product video production process is fast, tested, and built to avoid costly reshoots.
Trusted for Amazon Product Video Production: Amazon itself has relied on our team to produce product videos for their platform, and we bring that same expertise to Amazon sellers and ecommerce brands who need product videos that convert on the listing page.
On Location or Ship to Us: We film on location, whether that's a spot we scout, a location you provide, or your own facility, or you can ship your product to us and let our product video production team handle the rest.
Our Product Video Production Process
Every product video we produce follows a proven three-stage process built to protect your timeline and your product's presentation, from first concept through final delivery.
Pre-Production and Strategy
Before a single camera rolls, we get to know your product, your audience, and your goals. We ask the questions that shape a good product video: who is this for, where will it live, and what does a shopper need to see before they buy? From there, our team scripts a narrative, plans the shot list, and locks the production schedule. If your product ships to us, we coordinate receiving, storage, and return shipping so nothing falls through the cracks. This is also where we decide whether your product video calls for live-action footage, product demo video production, animation, or a mix of formats, based on what will actually move your specific audience.
Production Day
Every product video shoot is treated like an event. Our crew sets a stage where your product is the hero: proper lighting to show texture and true color, camera movement that reveals scale and function, and a set that matches your brand rather than a generic backdrop. Whether we are capturing a product demo, a lifestyle scene, or straightforward turntable footage for an Amazon listing, we shoot with the final platform in mind so nothing gets lost in the edit.
Post-Production and Delivery
Post-production is where a good product video becomes a great one. Our editors cut for pacing, add motion graphics or on-screen callouts where they help clarify a feature, color correct every frame, and mix sound so the video holds attention with or without audio. We deliver your finished product video in the formats and aspect ratios your channels actually need: square and vertical cuts for social, widescreen for your website, and platform-compliant specs for Amazon listings and A+ Content, so one shoot can fuel every place your product needs to show up.
Types of Product Videos We Produce
Not every product needs the same kind of video. Depending on your goals, we will recommend one of these formats, or a combination, during our pre-production planning.
Product Demo Videos
A product demo video shows your product in action, walking a shopper through how it works and why it is worth buying before they ever hold it in their hands. Our product demo video production covers everything from kitchenware and consumer goods to more technical products that need a clear step-by-step explanation. We focus the script on the questions real buyers ask: what does it do, how is it different, and what happens after they hit "add to cart." A strong product demo video reduces returns and support questions just as much as it drives new sales, because customers already know what they are getting.
Live-Action Product Videos
Live-action product videos film your actual product in real settings: in someone's hands, on a kitchen counter, or in the environment where it gets used. This format builds trust fast because shoppers are seeing the real thing, not a rendering. We shoot live-action product videos for website hero sections, a paid product video commercial, and Amazon listings, using professional lighting and camera work that makes even an everyday product look like it belongs on a bigger stage.
Lifestyle Product Videos
Lifestyle product videos put your product into a story: a scene, a mood, a moment your customer wants to be part of. Instead of just showing features, we show what life looks like with your product in it. This format works especially well for consumer brands competing on more than specs, where the goal is to build an emotional connection alongside a rational one. We often pair lifestyle footage with more direct product demo shots so a single video can sell on both feeling and function.
Amazon and Ecommerce Product Video Production
More of your customers are shopping without ever setting foot in a store, and video is one of the biggest factors in whether they convert. We produce amazon product video content and ecommerce video production for brands selling on their own site, on Amazon, and on marketplaces like Shopify and Walmart. If your product already has professional photography, we can often work alongside it to produce video that matches your existing brand and listing style, no need to start from scratch.
Amazon Product Video Production
Amazon allows video on product listings for brands enrolled in Brand Registry, and it is one of the most underused tools available to sellers. We handle amazon video production built specifically for the platform: short, benefit-focused videos that show your product in use, address common buyer questions, and fit Amazon's format and length requirements. A well-made amazon product video service can increase time on your listing page, which Amazon treats as a positive ranking signal, while also lifting conversion rate directly. We have worked directly with Amazon's own team on product video production, so we understand what performs on the platform and what does not.
Ecommerce Product Video Production for DTC and Shopify Brands
If you sell direct to consumer, your product page is doing the job a salesperson would do in a store, and video closes that gap. Our ecommerce product video production covers product pages, email marketing, paid social ads, and homepage features, all built from the same shoot so your brand looks consistent everywhere a customer finds you. Whether you need a single e-commerce product video for a new launch or ongoing content for a growing catalog, we work with DTC brands the same way we work with national retailers: efficient production days, quick turnaround, and a finished product video built to convert, not just look good.
Industries We Produce Product Videos For
Our product video production work spans a wide range of categories, and that range is part of why brands come back to us for every new launch:
Kitchenware and Home Goods: Long-term partners like KitchenAid, Farberware, and Sabatier trust us with product demo videos and lifestyle footage across their catalogs.
Consumer Products and Toys: From Crayola to Elf on the Shelf, we produce product videos built for shelf appeal and gift-giving moments.
Apparel and Accessories: Lifestyle-driven product videos that show fit, movement, and everyday use.
Electronics and Tech Accessories: Clear, benefit-first product demo video production for products that need a little more explanation.
Food and Beverage: Product videos built to make packaging, texture, and taste come through on screen.
Our Sizzle Reel:
Take a look at the range of product videos we have produced for brands across retail, consumer goods, and ecommerce.
Experience our artistry. This montage of our work will show you the breadth and quality of videos we create.
Product Video Production FAQs
Product video costs vary based on length, number of products, location, and whether the video is live-action, animated, or a mix of both. Most product videos we produce range from a single-day shoot for a handful of products to multi-day productions for larger catalogs, and Amazon and ecommerce packages are often priced by how many individual products are involved rather than a single flat rate. Tell us about your product and goals and we will put together a clear, itemized quote with no surprise line items later.
Most product videos move from kickoff to final delivery in two to four weeks, depending on how many products are involved and how many rounds of revisions your team needs. Shoots where we already have your product in hand move fastest, since we control the schedule end to end. Projects that involve shipping products to us or coordinating multiple stakeholders for approvals typically add extra time for logistics, which we build into your production timeline upfront.
Yes. As a product video company in NYC, we film on location throughout the city and beyond, whether that's your facility, a location we scout for the shoot, or a rented space suited to your product. If you are a New York based brand, you are welcome to attend your shoot. If you are outside the area, you can ship your product to us or we can travel to you.
Yes. We produce amazon product video content built to Amazon's video specifications for Brand Registry listings, including demo videos, lifestyle footage, and short benefit-focused clips designed to increase conversion on your product page.
A product video shows a specific physical product: what it looks like, how it works, and why it is worth buying. An explainer video usually breaks down a broader concept, service, or software, often using animation. If your business needs both, take a look at our explainer video production services to see how the two formats work together in a full marketing funnel.
Not always. If you are local to New York, we can film on location at your facility or a spot we scout for the shoot. If you are outside the area, shipping your product to us is simple, and we handle receiving, storage, and return shipping as part of the production process.
What Our Clients Say:
Hear from businesses that have soared to new heights with our product videos:
"We've been working with Top Notch Cinema for well over a year on numerous projects spanning over 30 videos for multiple brands. They're a great partner that's competitively priced, extremely flexible, and creative to make our products shine. They understand the nuances between different brands and product categories and are always reliable for quality videos that exceed our expectations." -Brian Schelf VP Marketing, Lifetime Brands LLC, Parent company of Kitchenaid, Farberware, Kamenstein, Sabatier, Copco
"The team at Top Notch Cinema truly did a fantastic job with the production of our latest Audi and Ford television commercials. From concept development to casting, to video production and final editing, Greg and his entire team were courteous, prompt and very capable! They made the entire process seamless and were always respectful of our dealerships daily routine. The final product was indeed 'Top Notch!' ...BRAVO!" -Andrew Weinstock - President, Biener Audi/Biener Ford
"Top Notch has really proven to be Top Notch! We worked together on launching a new product for our company and the team has proven to be super professional! Ver easy to communicate with especially when we were looking for specifics. And the quality of the product is superb! Would highly recommend working with them!" -Esty Hirsch Founder, Whimsical Sweets
"We had a great experience with Top Notch. The entire process from beginning to end was smooth and quick. The final product was...Top Notch... we love it. Highly recommended!" -Michael M - Elf on the Shelf
Our Work:
Ready to Tell Your Product's Story?
Let's Make It Happen!
Eager to see your product in the spotlight? Reach out to us. Give us a call or fill out our lead form below. We are excited to hear about your product and collaborate to create videos that drive success.
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Contact Top Notch Cinema
Successful businesses throughout the world are relying on video production companies for one reason: they work. Take the first step to growing your business by getting in touch with Top Notch Cinema today.
Successful businesses throughout the world are relying on video production companies for one reason: they work. Take the first step to growing your business by getting in touch with Top Notch Cinema today.
