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We Make Complex Ideas Simple, And Memorable
In today's fast-paced digital world, capturing your audience's attention quickly is everything. If your product, service, or process is hard to explain in a sentence or two, you're not alone, and you're not stuck with dense copy or a confusing homepage. That's exactly the problem our explainer video service is built to solve.
At Top Notch Cinema, we specialize in explainer video production that doesn't just simplify — it persuades.Every project starts with a simple question: what does your audience need to understand, and what do you need them to do next? From there, our team builds a video that answers both, using whichever format fits your brand best: animated, live-action, whiteboard, or a blend of styles.
Explainer videos are one of the most efficient marketing assets a business can invest in. A well-made 60-to-90-second video can do what a page of text can't: hold attention, build trust, and move a visitor toward a decision, all before they've had a chance to bounce.
Most businesses don't have a product problem — they have a communication problem. Your offering might be excellent, but if a first-time visitor can't understand what you do within a few seconds of landing on your site, you're losing them before they ever get the chance to learn more. An explainer video closes that gap by doing the explaining for you, consistently, on every visit, without relying on a salesperson to be in the room.
Why Explainer Videos Matter
Simplify Complexity: Whether you're explaining a SaaS platform, a manufacturing process, or a new consumer product, an explainer video breaks intricate ideas down into something a first-time visitor can understand in under two minutes, with no jargon, no confusion, and no need for them to read a full page of copy just to figure out what you offer.
Boost Engagement: Video keeps people on your page longer than text alone. A visitor who presses play is a visitor who's actively choosing to learn more about you, and that extra time on page sends a strong signal about how engaging and relevant your content actually is.
Enhance Retention: Viewers retain a significantly higher percentage of a message delivered through video compared to the same message delivered as plain text. If you only get one shot to explain your business clearly, video gives that message the best odds of actually sticking with the person watching it..
Drive Conversions: Explainer videos consistently improve conversion rates on landing pages, pricing pages, and ad campaigns because they do the persuading work before your sales team even gets on a call. By the time a prospect reaches out, they already understand your value, which shortens your sales cycle and improves close rates.
Versatile Usage: A single explainer video production can be repurposed across your website, email campaigns, paid social, sales decks, and trade show booths. That means one investment in production supports dozens of touchpoints across your entire marketing funnel, rather than being a one-and-done asset.
Types of Explainer Videos We Produce
Not every business needs the same style of explainer video, which is why our explainer video services cover the full range, from fully animated productions to live-action storytelling and everything in between.
Animated Explainer Videos
Our animated explainer video production work uses custom illustration, 2D motion graphics, or 3D animation to bring abstract or technical concepts to life. This style works especially well for software platforms, financial products, or anything else that's difficult or impossible to capture on camera.
Live-Action Explainer Videos
Sometimes the story is best told with real people: your team, your product, your customers. Our live-action explainer videos combine interviews, demonstrations, and narrative-style footage to build credibility fast, giving prospects a genuine look at the people and process behind your business.
Whiteboard & Mixed-Media Explainers
For step-by-step processes or educational content, a whiteboard-style explainer can outperform flashier formats by keeping the focus entirely on the message rather than the visuals. We also frequently blend animation with live footage when a project calls for both.
Product & Service Explainers
Whether you need a product demo, an onboarding walkthrough, or a service overview, we tailor the format to match how your audience actually makes decisions. Many of our explainer videos are also built with repurposing in mind, trimmed and reformatted for social media video production so one shoot supports multiple channels.
Our Strategic Approach
At Top Notch Cinema, we don't just produce videos — we build communication tools designed around your brand and your buyer. Our approach starts with understanding your audience, shaping a message that's clear and compelling, and designing a narrative that always points toward a strong call to action.
Before a single frame is scripted, we take the time to understand what your audience actually struggles to understand about your product or service. That research shapes everything downstream: the script, the visual style, the pacing, and the call to action, so the finished video isn't just polished, it's persuasive.
While much of our explainer video production is developed and filmed right here in New York, we operate as a nationwide video production company equipped to collaborate with clients wherever they're based. Whether you need on-site filming at your corporate office or a fully remote, AI-assisted video production, our team maintains the same level of quality and creative consistency from first call to final delivery.
What Sets Our Explainer Videos Apart
Business-Centric Focus
We work exclusively with companies, not individuals, so every explainer video we produce is built for performance, not just polish.
Dedicated Team
Our explainer video agency is led by Emmy Award-winning director Greg Parker, with editor Brendan overseeing post-production, marketing strategist James Orfanos shaping messaging, and Kevin managing client relationships from kickoff to delivery. Take a look at our explainer video work to see the range firsthand.
Reliable and Responsive
We meet deadlines, communicate clearly at every stage, and stay accessible throughout the entire production process, with no chasing us down for updates and no disappearing after the contract is signed.
Flexible and Creative
Whether you come to us with a full creative brief or just a rough idea of what your business does, we'll shape it into a finished explainer video that actually represents you. If you already have footage that just needs a professional pass, our professional video editing services can handle that too.
Our Strategic Approach
Discovery Call: We learn about your business, your audience, and what you need the video to accomplish before any scripting begins.
Scripting & Storyboarding: Our writers develop the narrative and message. If you already have brand guidelines or messaging, we build around them; if you're starting from scratch, we develop concepts from the ground up.
Production: Depending on the format, this means animation, filming, voiceover recording, or a combination of all three, handled entirely in-house.
Revisions: Built-in revision rounds ensure the final video reflects what you actually had in mind, not just our first-draft interpretation of it.
Delivery:You receive a finished explainer video ready for your website, ad campaigns, or sales team, formatted for however you plan to use it.
Types of Explainer Videos We Produce
Even a well-produced explainer video can fall flat if it's built around the wrong approach. These are the most common missteps we see businesses make before they come to us, and the ones we actively guard against in every project.
Trying to Say Too Much
The most common mistake businesses make with explainer video production is trying to cram every feature and benefit into one video. The best explainer videos focus on a single core message and let supporting content, like blog posts, FAQs, and sales conversations, handle the rest.
Skipping the Strategy Step
A visually impressive video with no clear message or call to action won't convert, no matter how well it's animated. Every explainer video we produce starts with strategy, not visuals, because the message has to be right before the production even begins.
Choosing the Wrong Format
Not every business needs animation, and not every business needs live-action. Choosing a format based on trends rather than what actually fits your message and audience is one of the fastest ways to waste a production budget.
Treating It as a One-Time Asset
The businesses that get the most value from explainer video production treat it as a reusable, repurposable asset, cut down for social media, embedded in email campaigns, and used in sales conversations, rather than a video that lives on one page and nowhere else.
Explainer Video FAQs
An explainer video service covers everything from scripting to final production for a short video that explains your product, service, or concept. If your offering is hard to summarize quickly, or your website's bounce rate suggests visitors aren't sticking around long enough to understand what you do, an explainer video is one of the highest-leverage fixes available.
Cost depends on length, style (animated vs. live-action), and complexity. We scope every project individually after understanding your goals. Reach out for a quote based on your specific needs and budget.rand loyalty and brand awareness.
Most projects move through scripting, production, and revisions within a few weeks, though timelines vary based on style, complexity, and how quickly feedback comes back during the revision stage.
We handle scripting as part of the process. If you already have messaging or brand guidelines, we'll build around them; if you're starting from scratch, our writers develop concepts based on your goals and audience.
We work with both one-off projects and ongoing content series. Reach out and we'll talk through what makes sense for your goals and budget, whether that's a single video or a recurring content partnership.
Yes. Revision rounds are built into our process so the final video actually reflects what you had in mind, not just our first interpretation of the brief.
Animated explainer videos work well for abstract, technical, or hard-to-film concepts, while live-action tends to build trust faster when your product, team, or customers are the story. We'll recommend the format that fits your goals during the discovery call.
We've produced explainer videos for SaaS platforms, consumer products, healthcare and financial services, manufacturing, and nonprofit organizations, among others. If your business has something that takes more than a sentence to explain, there's a good chance an explainer video can help.
Anywhere your audience already is: your homepage, product pages, email campaigns, paid social ads, trade show booths, sales decks, and investor pitches. Most clients get the most value by placing their explainer video front-and-center on the page it was built to support, then repurposing shorter cuts across other channels.
What Our Clients Say
"We've been working with Top Notch Cinema for well over a year on numerous projects spanning over 30 videos for multiple brands. They're a great partner that's competitively priced, extremely flexible, and creative to make our products shine. They understand the nuances between different brands and product categories and are always reliable for quality videos that exceed our expectations."
Brian Schelf
VP Marketing, Lifetime Brands LLC, Parent company of Kitchenaid, Farberware, Kamenstein, Sabatier, Copco
"The team at Top Notch Cinema truly did a fantastic job with the production of our latest Audi and Ford television commercials. From concept development to casting, to video production and final editing, Greg and his entire team were courteous, prompt and very capable! They made the entire process seamless and were always respectful of our dealerships daily routine. The final product was indeed 'Top Notch!' ...BRAVO!
Andrew Weinstock
President, Biener Audi/Biener Ford
"Top Notch has really proven to be Top Notch! We worked together on launching a new product for our company and the team has proven to be super professional! Ver easy to communicate with especially when we were looking for specifics. And the quality of the product is superb! Would highly recommend working with them!"
Esty Hirsch
Founder, Whimsical Sweets
"We had a great experience with Top Notch. The entire process from beginning to end was smooth and quick. The final product was...Top Notch... we love it. Highly recommended!"
Michael M
Elf on the Shelf
Our Work:
Ready To Break Down Your Message?
Let's make it clear. Have a complex product or service? Our explainer video service will help you simplify it into a powerful, easy-to-follow story. Reach out today. We're ready to bring clarity, creativity, and impact to your brand through professional explainer video production.
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Contact Top Notch Cinema
Successful businesses throughout the world are relying on video production companies for one reason: they work. Take the first step to growing your business by getting in touch with Top Notch Cinema today.
Successful businesses throughout the world are relying on video production companies for one reason: they work. Take the first step to growing your business by getting in touch with Top Notch Cinema today.
