Are you using video as part of your search engine optimization (SEO) strategy yet? If not, there’s no time like the present to get started so you can see the huge results it can bring.
Having videos on pages across your website provides a huge boost to your SEO efforts as you strive to reach the top spot on search engines. Professionals who work on optimizing search results know that Google loves video, which is a huge reason why they purchased YouTube all the way back in 2006.
Let’s take a look at a couple of ways using video can increase your SEO campaigns and help you climb the rankings of search results.
Keep Visitors on Your Landing Pages
Among the most important types of content you’ll want to have on your website, landing pages are created to boost your online presence and lead people to the next stage of the buying process. It is crucial that these pages capture their attention quickly and what better way to do that than with a great video?
Adding a video to each landing page will have a significant impact on your ability to get higher in search results as it keeps people on your site longer, which is a key SEO ranking factor. These pages are a huge part of your marketing funnel as they are typically one of the first impressions many people will have when finding your business.
You’ll find there are many reasons to add a video to a landing page but the ability to rank higher is easily one of the best.
Boost Conversion Rates
Not only do you want to get people to your website, but you also want them to take action. Once you grab a visitor’s attention with a great video, it’s easy to discuss the many benefits of working with your company. For example, whether you offer a product or a service, an explainer video can rapidly increase your conversion rates by clarifying the problem you solve.
Using proper practices to attract traffic to your website, you keep them there by using an engaging video that piques their interest. You can then guide them on their customer journey with an effective call-to-action such as filling out a contact form, subscribing to a newsletter, or simply making a purchase.
In a recent study, more than 76% of video marketers reported that using videos on their website helped them increase sales.
Ready to Use this Powerful SEO Tactic?
Once you begin using videos for SEO, it’s easy to see the advantages it offers. If you’d like to see how video can boost your company’s ranking on search engines like Google, then it is time to bring in a top-rated production team who can help you.
Call Top Notch Cinema today at (332) 255-2456 or take a moment to fill out our contact form to learn more about the powerful videos we can create for you!